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Author Topic:  2022: Towards 500 Million  (Read 910 times)

darcysarto

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2022: Towards 500 Million
« on: May 22, 2014, 07:57:18 PM »
I've never quite grasped Tony Hall's vision for the BBC to reach 500m people globally, at least not while he doesn't have to money to fully fund local radio or latterly a tv station for young peeps.

Howard Stringer - a front runner for the chair recently occupied by Lord Patten - has produced a report for the BBC containing recommendations as to how Tone can reach his half-a-billion non-licence payers.

It can be found here: 2022: Towards 500 Million, 22 pages - of which 7 are full page colour pictures - so 15 in all.

It contains stuff like this:

.. the BBC needs to tailor its content for mobile. This means identifying the interests of the audience and tailoring the news offer to reach those; the young aspiring classes are more interested in softer, or 'near news' content which has social currency, such as entertainment, technology trends, health, and accessible business stories. The publishing cycle should be continuous and the writing of the stories should be punchy and concise, reflecting the way the audience reads stories on mobile.

Ironically, Stringer seems very impressed with www.buzzfeed.com (and the Daily Mail Online) hit statistics and along with soft-near-news gems such as 11 Things You Need To Know About Costa Rica's World Cup Team and What Goes Through Your Dog's Mind When He Gets In A Car they have actually reported on Stringer's report which is more than the BBC website appears to have done...

darcysarto

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Re: 2022: Towards 500 Million
« Reply #1 on: May 26, 2014, 09:14:29 PM »
Ahem.  I guess this is the kind of thing Mr. Stringer means.

Katy Perry's visually stunning gig closes Big Weekend

Fluffy news, in big font, with lots of pictures...



... in between the words.

?


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