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Author Topic:  Chris Moyles..Is leaving The Building.  (Read 4213 times)

Tiger

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Chris Moyles..Is leaving The Building.
« on: September 13, 2012, 08:41:59 PM »
http://www.bbc.co.uk/radio/player/b01m858g

I am struggling for the right words..

Errm first thing to say would be that a Show that has the ability to connect the generations in the morning on school runs and have everyone laughing is something very special indeed.


The fact that no one feels patronised is unique.

Err there is nothing better than laughter as a music in the mornings and that more than makes up for the lack of playlist.


The Chris Moyles show never disrespected their audience by ticking demographic boxes. That was their strenght and brilliance..and the reason that Ben Cooper and the executive probably have decided to take it away.


That would be a problem with executives who now seem to be able to dictate, but actually have no creative understanding. It is about delivery of targets to whowm??


Not the intended demographic all the young people I know..unplug their own playlists from their ears to hear Moyles..the very last thing they want is a patronising show for them.


Anyway, it was wowzers! Thankyou Chris and Team.

darcysarto

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Re: Chris Moyles..Is leaving The Building.
« Reply #1 on: September 16, 2012, 10:32:24 AM »
Aled did a nice little Q&A on Twitter yesterday, here it is, reads from the bottom up:


Tiger

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Re: Chris Moyles..Is leaving The Building.
« Reply #2 on: September 16, 2012, 06:46:07 PM »
Chris Moyles has now left the building.

Here it is



It is going to take a while to get over it(sob!)

But Chris and his team need to know that they are a very important part of Radio and what they broadcast and delivered will be respected for the unification of demographics in the mornings.


What to say, Scott Mills next week(hope we have a few prank calls...to BBC executive types , maybe order a few pizzas by mistake or even humble pies) Scott is great in the mornings, and I am sure poor Grimshaw will be ok.


In the meantime.. 



Tiger

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Re: Chris Moyles..Is leaving The Building.
« Reply #3 on: May 18, 2013, 09:13:55 PM »
Well , what to say?

Grim listening figures for Radio 1.

Not Grimshaw's fault, he indeed said to head twerp Ben Cooper that he was not a morning person.


He certainly is not. I can speak for myself outof the demographic and say that Moyles delivered as a unification with great music but more importantly was never patronising and was just real and v funny and immediate.

I have to say that my car in the morning has the demographic that Grimshaw was supposed to attract, but they find him embarrasing, patronising and cringly unfunny. I had to fight the dial in the mornings wanting to listen to the Today Show, but giving into Radio 1. Now they themselves turn the dial away from Radio 1 in the mornings!

Horrid mistake from Ben Cooper, Scott Mills or Greg James need to take the slot? But probably what needs to happen first is that big boss Ben takes the pain and leaves the building.

 And Grimshaw was great in the late night program. Oh and Moyles was great on Breakfast, so he was!
« Last Edit: May 18, 2013, 09:19:44 PM by Tiger »

Tiger

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Re: Chris Moyles..Is leaving The Building.
« Reply #4 on: May 18, 2013, 10:01:00 PM »



"Makes no sense at all ..a million listeners say" Just quoting!

darcysarto

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Re: Chris Moyles..Is leaving The Building.
« Reply #5 on: May 19, 2013, 09:57:16 PM »
Blog piece in the Grauniad by David Hepworth.

Kids today!  I can't believe he uses that term.  Grimmy aside, did get me wondering whether there really that many more places to find music these days?

I mean, come on, it wasn't all like this 10 or 20 years ago was it?



Quote

BBC Radio 1's Nick Grimshaw stumbles as it turns to age-old strategies

The station's bosses are focused on attracting a younger audience but kids today have many more places to find music

Radio 1's breakfast show is no longer the most listened-to programme on British radio. That distinction belongs to Chris Evans on Radio 2. Nevertheless it's the show whose performance matters most to BBC bosses. They charged incoming Radio 1 controller Ben Cooper with lowering the station's age profile. Nothing is more important to the BBC's future than keeping a line open to the teenagers they hope will become licence fee payers. That's one of the reasons why Cooper decided it was time for Chris Moyles, 38, to be replaced by Nick Grimshaw, 28.

Out went Moyles's lugubrious monologues. In came Grimshaw's brittle patter. Out went long stretches of chat. In came music from the toppermost of the poppermost. The latest Rajar figures suggest a million listeners have taken this as a cue to move on.

Some of this is the fallout following any change. Radio is more about habit than any other branch of the media. Once you interrupt the pattern some listeners take their custom somewhere else, possibly to Evans or Christian Connell on Absolute, both of whom showed some growth. Nevertheless, as radio consultant Matt Deegan points out, one of the things that make Radio 1's figure skew old is the number of over-55s that still listen to it.

Some of it may be the move to a more music-heavy output. Despite the protestations of a million corny lyrics, music tends to divide people, not bring them together. Chat is something they're more likely to tolerate, even when it's provided by someone as idiosyncratic as Moyles.

There's no task in media trickier than lowering the age profile of an audience. It doesn't necessarily go down with the age of the presenter. Nor do younger people obediently respond to the promise of "younger" music. They often draw no distinction between music made today and music made on the millions of days before that. Radio 1's motto, "in new music we trust", seems addressed to an internal audience interested in positioning rather than potential listeners. The magazine graveyard is littered with the bones of titles such as Smash Hits that tried to retrace their steps to what they perceived as their core, narrowcasting themselves into obsolescence in the process.

It's been noted that these are the most pronounced falls since Matthew Bannister took over at Radio 1 in 1993 and aimed to shake off its unfortunate image. The difference now is that the radio industry, like the rest of the media, is being pushed and pulled by tides too powerful for even the most securely funded public broadcaster to resist.

Adam Bowie of Absolute Radio wrote in his blog that over the past five years radio listening among 15- to 24-year-olds has fallen by 16.9%. It's difficult to imagine those people are coming back. Anyone who lives with a teenager knows that they no longer mark their territory by retuning every radio in the house to their favourite stations. The days when they reflexively employed the radio to keep the real world at bay have gone. They can easily access all the music they want. They are never bored. Instead they are constantly distracted. Radio is just one of those competing distractions. Nothing sounds more quaint today than Lou Reed's old advice that "you need two radios in case one is broken".

The BBC's entire strategy is based on the idea that you can reliably segment the young audience via music and create channel loyalty among people who have grown up roaming free without need of channels, who pull things towards them rather than wait for somebody to do the pushing. Troy Carter, Lady Gaga's manager, recently said the last place he wanted her fans to find out about her new record was the radio, a statement which should have sent a shiver down many broadcasting spines. As one former Radio 1 hand said this week, "kids nowadays are their own schedulers. They're not going to 'keep it here' any longer."

http://www.guardian.co.uk/media/media-blog/2013/may/19/bbc-radio-1-nick-grimshaw

Tiger

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Re: Chris Moyles..Is leaving The Building.
« Reply #6 on: May 20, 2013, 11:02:38 PM »
I read this article as well, and the comments are interesting.

I have to comment that there is no doubt whatsoever, from the younger demographic in my household and my car(ranging from 10 to 18) that they unplugged their ipods to listen to Chris Moyles and gave Grimshaw a chance, but there is no doubt whatsoever that they loved Moyles and I am sorry to say do not like Grimshaw in that slot. It is horrible radio and guess what ? the young do not like being patronised. They actually hate that! ewww the name drops and the dumb games are actually an insult.

And seriously, to have a 28 year old raving about 1 Direction is odd?
« Last Edit: May 20, 2013, 11:34:10 PM by Tiger »

Tiger

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Re: Chris Moyles..Is leaving The Building.
« Reply #7 on: May 29, 2013, 06:11:10 PM »
Interesting article by Stephen Armstrong in Radio Times this week (1/6-7/6).

"What's Eating Radio 1 For Breakfast?"

Will put up full article when it becomes available. Contributions from Mike Smith, Ben Cooper, YouTube and the commercials.

Ben Cooper  and Mike Smith say..

"Radio 1 chief Ben Cooper has defended the station's music strategy after its breakfast show lost almost one million listeners.


 figures showed Nick Grimshaw had dropped 950,000 listeners in the six months since he took over from Chris Moyles.

His latest figures are 5.78 million - the lowest since Sara Cox hosted the show in 2003 - but the BBC has said it is concentrating "on a younger demographic" after the BBC Trust demanded it focus on under-30s.

Former Radio 1 breakfast show presenter Mike Smith criticised Radio 1's strategy, telling the Radio Times: "They say they're going for a younger audience - that's just wrong. Relentlessly chasing youth is going to p*** off more people than it will attract.

"I don't know why the BBC is slavishly following demographics invented by advertisers when they don't take advertising. They should target attitude, not age. Whatever age you are, chasing demographics is terrible news for listeners."

Cooper told the magazine: "The BBC has traditionally brought in younger audiences by playing them new music on Radio 1.

"If that stops and a generation doesn't get the BBC habit, it's almost an existential problem for the corporation. There are some fundamental questions the BBC needs to be asking itself if the Trust places that responsibility in our hands.

"The key one is - what does radio look like on a screen? Because that's where the listeners we're charged with reaching are right now."

He added: "We need to work out if we see YouTube as a competitor or a partner. I think as kids get used to playing the tracks they want on YouTube or streaming services, we'll have to focus on live events and curating tastes - I don't want to wake up to a Spotify playlist, I want a warm human voice."

He admitted: "We are having internal discussions, though, about, say, Tim Westwood's playlist being available to stream or buy when he finishes his show. There are problems with rights - but it's something we need to explore, even if that risks the actual radio becoming the place fewer people hear the music."

Press Association

Phew, well actually, I really do not think that YouTube is the problem, it is like saying that TOPTP was more important than radio? The real problem here is a creative fail and without some sort of creative intelligence from Ben Cooper(really Grimshaw?? and then Grimshaw with 1D?) then there is always going to be a problem that blames YouTube.


Mike Smith is right about demographics, Ben Cooper is right to question the BBC Trust.(Hope he has remembered to tell them?) The young demographic are not actually aliens, they are human beings and  you know what? sometimes they actually manage to find things as funny and unifying(demographically!) as the rest of (the Moyles audience!)

darcysarto

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Re: Chris Moyles..Is leaving The Building.
« Reply #8 on: May 29, 2013, 09:30:31 PM »
Something really bothers me about all this, I'm trying to work out whether Radio 1 is a radio station which produces programmes based mainly around popular music or whether it's some kind of experimental brain washing facility designed to instil the 'BBC habit' in young impressionable people??

When I was younger the only bit of the Radio 1 I listened to was Peel, mainly because he was the princely pineapple atop the cheese that consisted the rest of their output.  New music on Radio 1?  That's a recent development surely?  And even then I'm reasonably sure it gets broken on 6Music or 1Xtra?

I can imagine Ben Cooper will have more than just existential problems if he should try that 'making Westwood's playlist being available to stream or buy'?  It sounds like some creepy spoon feeding to moi, is this dumbing down or just dummy down?

So patronising, it reminds me of a woman on twitter asking for the best iPhone London tube map app for her 14 year old, cos when I started using the tube all those years ago it would take me 3 days to get anywhere and I would have to scavenge like Bear Grylls to survive, all for the sake of an App.

Stick Zane Lowe on Breakfast, he sounds more awake in the evenings than Grimmy at any time of day.

Caledonia

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Re: Chris Moyles..Is leaving The Building.
« Reply #9 on: September 23, 2015, 10:17:18 AM »
Did anyone give the Mark Thomas show a listen?
http://www.bbc.co.uk/programmes/b01l7sq2


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